The strategic core of your stakeholders

Sybille Sachs, Edwin Rühli and Isabelle Kern

Chapter 6 in Sustainable Success with Stakeholders, 2009, pp 99-112 from Palgrave Macmillan

Abstract: Abstract If one compares the strategic management of similar corporations, like Coca-Cola and PepsiCo, for example, then one may ask oneself why the two corporations achieve completely different results. This is the key question of modern strategic management.

Keywords: Stakeholder Group; Core Competence; Sport Drink; Intangible Resource; Relationship Pattern (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27174-6_7

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DOI: 10.1057/9780230271746_7

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