Barriers to Diversity: The Case of Advertising Creatives

Jim Blythe

Chapter 13 in Profiting from Diversity, 2010, pp 241-255 from Palgrave Macmillan

Abstract: Abstract Advertising creatives are at the sharp end of creativity. The people who design and develop new advertising (the so-called creatives) are usually talented artists, musicians or wordsmiths who have found a commercial outlet for their talents — it has been said that advertising copywriters would sell their souls for a potted message: the ability to convey a message in a few words, or a single image, or a few bars of music is at the root of all advertising success.

Keywords: Emotional Labour; Creative Solution; Brand Personality; Advertising Agency; Creative People (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27388-7_13

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DOI: 10.1057/9780230273887_13

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