Design Diversity: The Organisational Obstacles

Gloria Moss

Chapter 9 in Profiting from Diversity, 2010, pp 149-170 from Palgrave Macmillan

Abstract: Abstract We saw earlier how important it is for products to be configured around the ‘unique and particular needs’ of the customer (Hammer, 1995, 21). Organisations that can do this are more likely that products offer a vehicle for self-expression (Karande et al., 1997) and organisations with products that consumers find beautiful are more likely to be able to charge a premium price (Bloch et al., 2003; Hassenzahl, 2007).

Keywords: Design Diversity; Corporate Entrepreneurship; Brand Personality; Brand Management; Internal Labour Market (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27388-7_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230273887

DOI: 10.1057/9780230273887_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().