Predicting Consumer Behaviour

Steven Finlay

Chapter 4 in The Management of Consumer Credit, 2010, pp 64-82 from Palgrave Macmillan

Abstract: Abstract As discussed in Chapter 1, a large part of credit management is about predicting how people are likely to behave and acting in response to these predictions.

Keywords: Credit Card; Prospect Database; Response Score; Direct Marketing; Consumer Credit (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27522-5_4

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DOI: 10.1057/9780230275225_4

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