World Cup 1994: Everyone’s a Fan

Gary Hopkins

Chapter Chapter 3 in Star-Spangled Soccer, 2010, pp 59-73 from Palgrave Macmillan

Abstract: Abstract The mandate from Rothenberg was simple: stage the best World Cup ever and leave a lasting legacy for soccer in America. Pretty simple really and easily tripped off the tongue when said quickly — and, by the way, we are going to launch a Division One Professional League on the back of it: not so easy!

Keywords: National Team; Soccer Game; Ticket Sale; Equipment Supplier; Joint Venture Company (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-0-230-27804-2_4

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