Changing the Rules: Management, Business and Sponsorship

Martin Beck-Burridge and Jeremy Walton

Chapter 8 in Britain’s Winning Formula, 2000, pp 118-147 from Palgrave Macmillan

Abstract: Abstract Television through the BBC was an immediate companion for an amazing cross-section of British motorsports in the fifties and sixties. However, it was not until the eighties and nineties that TV became the terrestrial and satellite link that unlocked both a global audience, large amounts of multinational corporate cash and, subsequently, TV cash. In addition to the continuing expansion of worldwide motorsport as well as the television coverage, there is the often overlooked role of print media in British motorsport prowess. This part of the story also involves the determination, influence and intelligence of two men who have probably had the most fundamental role in the post war development of the sport.

Keywords: Income Stream; Tobacco Company; British American Tobacco; Television Audience; Motor Sport (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28593-4_8

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DOI: 10.1057/9780230285934_8

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