 Introduction to the Theory of City BrandingKeith Dinnie Chapter Chapter 1 in City Branding, 2011, pp 3-7 from Palgrave Macmillan Abstract: Abstract City branding is a topic of significant interest to both academics and policy makers. As cities compete globally to attract tourism, investment and talent, as well as to achieve many other objectives, the concepts of brand strategy are increasingly adopted from the commercial world and applied in pursuit of urban development, regeneration and quality of life. Much of the published research into city branding originates in the disciplines of marketing and urban studies, two fields that have tended to follow parallel rather than interdisciplinary paths. By drawing upon a range of contributors from diverse theoretical backgrounds, the chapters in Part I of the book aim to provide richly differing perspectives on the theory of city branding. This chapter highlights some of the key themes in the city branding literature, provides an overview of the core concepts addressed by the authors of the chapters that appear in Part I of the book, and links these themes and concepts to the examples of city branding practice that appear in Part II. Keywords: Creative Class; Corporate Brand; Brand Communication; Commercial World; Place Brand (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29479-0_1 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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