Online City Branding

Magdalena Florek

Chapter Chapter 10 in City Branding, 2011, pp 82-90 from Palgrave Macmillan

Abstract: Abstract Much discussion in the branding literature has focused on whether the Web will change the ways in which branding and brand management are conducted (see for example Sterne, 1999; Ind and Riondino, 2001; Lindstrom, 2001; de Chernatony and Christodoulides, 2004). From a marketing perspective, the internet provides companies with new channels for advertising, selling, direct distribution and support channels for customer feedback. Many organizations now recognize the need for integrated marketing communications across offline and online channels in today’s digital world.

Keywords: Virtual Reality; Online Community; Online Social Network; City Resident; City Manager (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230294790_10

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