The City Branding of Barcelona: A Success Story

Juan Carlos Belloso

Chapter Chapter 15 in City Branding, 2011, pp 118-123 from Palgrave Macmillan

Abstract: Abstract With just over 1.6 million inhabitants (the entire Greater Metropolitan Area totals 3.2 million), Barcelona is Spain’s second largest city in terms of population and the capital city of the region of Catalonia. In spite of not being a capital of state, Barcelona is one of the world’s most admired cities with one of the best images at an international level. According to one well known study (Saffron Brand Consultants, 2008), Barcelona is one of the cities with the greatest awareness, image and reputation on a worldwide scale, and the third ranked European city brand together with Berlin and Amsterdam, behind only Paris and London and in front of many European capitals such as Athens, Madrid or Rome. The study mentions cosmopolitanism, creativity, innovation, culture and quality of life as the pillars of this great image.

Keywords: Civil Society; Olympic Game; European City; Worldwide Scale; European Capital (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29479-0_15

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DOI: 10.1057/9780230294790_15

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