Branding Lisbon — Defining the Scope of the City Brand

João Ricardo Freire

Chapter Chapter 22 in City Branding, 2011, pp 169-174 from Palgrave Macmillan

Abstract: Abstract It can be argued that place branding is now a well-established concept. The last few years have witnessed a flow of new research and publications in the area. The year 2002 can be seen as a pivotal one for the field. In that year, Nigel Morgan, Annette Pritchard and Roger Pride (2002) edited a book titled Destination Branding: Creating the Unique Destination Proposition. This book, a collection of articles within the place branding field, was the first of its kind. That same year, the Journal of Brand Management published a special issue dedicated exclusively to place branding. In 2004, following the success of that special issue and the increasing interest in the area, the publishers launched a new journal named Place Branding – now renamed Place Branding and Public Diplomacy – with articles focused on the branding of places. Four years later, Keith Dinnie (2008) published Nation Branding – Concepts, Issues, Practice, the first academic book written exclusively on the topic of nation branding. Since then there has been a considerable number of new book publications in the area of place branding.

Keywords: Tourism Region; Book Publication; Neighboring City; Brand Management; Marketing Variable (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29479-0_22

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DOI: 10.1057/9780230294790_22

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