Branding New York City — The Saga of ‘I Love New York’

Peggy R. Bendel

Chapter Chapter 24 in City Branding, 2011, pp 179-183 from Palgrave Macmillan

Abstract: Abstract Can a city or its Convention and Visitors Bureau (CVB) ever bypass the formal process of conducting a branding exercise to determine their brand? If the answer is ‘Yes’, ‘Maybe’, or ‘Sometimes’, what are the conditions that allow – and even encourage – that? And is this a trick question?

Keywords: York City; Outdoor Recreation; Cooperative Advertising; Bumper Sticker; Theme Music (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29479-0_24

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DOI: 10.1057/9780230294790_24

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