City Branding and Inward Investment

Alan C. Middleton

Chapter Chapter 3 in City Branding, 2011, pp 15-26 from Palgrave Macmillan

Abstract: Abstract In a world where cities and regions aggressively compete for investment from public and private sectors, brand reputation is critical. The brand is both a lens through which information is viewed and a decision criterion.

Keywords: Foreign Direct Investment; Brand Position; Brand Persona; Marketing Communication; Corporate Brand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29479-0_3

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DOI: 10.1057/9780230294790_3

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