City Branding and the Tourist Gaze

Gert-Jan Hospers

Chapter Chapter 4 in City Branding, 2011, pp 27-35 from Palgrave Macmillan

Abstract: Abstract Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break. For the same amount of money, however, they can book an all inclusive cheap flight to Valencia. Planning a city trip has become easy: nowadays, more than half of European consumers arrange their holidays on their personal computer. Not surprisingly, competition between cities for tourists has intensified (Selby, 2004).

Keywords: Tourist Magnet; Matthew Effect; Personality Branding; Urban Tourism; Image Carrier (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230294790_4

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