Paradoxes of City Branding and Societal Changes

Can-Seng Ooi

Chapter Chapter 7 in City Branding, 2011, pp 54-61 from Palgrave Macmillan

Abstract: Abstract The 2009 United Nations Climate Summit (COP15) attracted more than 45,000 people to Copenhagen. The world watched the unfolding of the two-week conference. With international attention and the hope of finding an agreement on managing global warming, the event was a city branding scoop for the Danish capital. The summit started with optimism; the Copenhagen local authorities dubbed the city as Hopenhagen. At the end of the summit, the resulting so-called Copenhagen Accord was not legally binding and thus toothless. World leaders, including United States President Barack Obama and China Premier Wen Jiabao, failed to engineer a firm global commitment on tackling climate change. The summit was subsequently dubbed ‘Brokenhagen’, ‘Nopenhagen’ and ‘No Hopenhagen’ in international media reports.

Keywords: Tall Building; Societal Change; City Authority; Environmental Performance Index; Tackle Climate Change (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230294790_7

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