The Consumer as King

Colin Read

Chapter 10 in The Rise and Fall of an Economic Empire, 2010, pp 107-116 from Palgrave Macmillan

Abstract: Abstract Power and status were once the privilege of the aristocracy. Indeed, France’s Louis XIV (1638–1735) made ostentatious display of wealth, power, and status an essential element of his leadership. The opulence of wealth by the aristocracy served the dual purposes of displaying the relative position of royalty and its lords in the king’s court, while at the same time bleeding lesser elites dry of financial resources that might be used in rivalry to the royalty and others.

Keywords: Conspicuous Consumption; Sport Utility Vehicle; Agrarian Economy; Economic Empire; Leisure Class (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29707-4_11

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DOI: 10.1057/9780230297074_11

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