Starting from scratch: Let me tell you some more…

Rijn Vogelaar
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Rijn Vogelaar: Blauw Research

Chapter 2 in The Superpromoter, 2011, pp 8-67 from Palgrave Macmillan

Abstract: Abstract The Superpromoter is all about the influence of enthusiasm and enthusiasts. I mean the type of enthusiasm that produces word-of-mouth behavior; the enthusiasm that is infectious on first contact. Although enthusiasts are the people who spread it around, we will be training our sights on one particular breed of enthusiast: the superpromoter. We’ve created a definition of a superpromoter and this chapter will provide descriptions of the various guises in which you may encounter them.

Keywords: Opinion Leader; Football Club; Flight Attendant; Herd Behavior; Consumer Advocacy (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29813-2_2

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DOI: 10.1057/9780230298132_2

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