The Toolbox

Rijn Vogelaar
Additional contact information
Rijn Vogelaar: Blauw Research

Chapter 4 in The Superpromoter, 2011, pp 113-150 from Palgrave Macmillan

Abstract: Abstract Having now met and spent some time getting to know our superpromoter, we’ve had a chance to learn a bit more about their role in the evolution of customer orientation. Time to take a look in this chapter at the toolbox we’ll need to work with superpromoters. We will in particular be focusing on the measurement criteria (the metrics) required to identify superpromoters and to keep track of them.

Keywords: Private Equity; Customer Orientation; Satisfaction Survey; Online Auctioneer; Herd Behavior (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29813-2_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230298132

DOI: 10.1057/9780230298132_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().