Email as a Communication Strategy in a Regional Strategic Network

Edith Andresen, Anette Bergman and Lars Hallén

Chapter 6 in Network Strategies for Regional Growth, 2011, pp 100-125 from Palgrave Macmillan

Abstract: Abstract Firms cooperating in various arrangements with other private and public sector actors, for example, other business firms, organizations, state agencies, or universities, are generally believed to reap benefits from such cooperation. Regional strategic networks (RSNs) financed from public or private sources serve as tools to support regional development by promoting such cooperation. They are intended to strengthen the competitive advantage of participating firms and organizations and thereby the region in which they operate. With this in mind, efforts have been made to create relationships between firms in order to obtain synergy to support innovation, new businesses, and job opportunities. As defined by Jarillo (1988), strategic networks are purposefully designed cooperation ventures, mainly between small and medium-sized enterprises (SMEs), a definition that also describes RSNs. Strategic networks are considered to embody opportunities for member companies to coordinate resources, reduce uncertainty, increase capacity, and obtain greater flexibility (Child and Faulkner 1998).

Keywords: Communication Strategy; Communication Pattern; Operational Phase; Content Item; Member Company (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29914-6_6

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DOI: 10.1057/9780230299146_6

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