The Trä 50 Group: A Supplier Network to IKEA

Karolina Elmhester and Staffan Brege

Chapter 8 in Network Strategies for Regional Growth, 2011, pp 151-162 from Palgrave Macmillan

Abstract: Abstract This chapter presents the case of Trä 50, a unique empirical case of a sort rarely encountered in the literature: a cooperative effort between potential competitors and their major shared customer. These companies handled demands for increased strategic competence, increased large-scale investments, increased operational effectiveness, and so on, by working together. The term ‘strategic network’ is sometimes used to denote the deliberate management of such cooperation (Klint and Sjöberg 2003). The case demonstrates that potential competitors can cooperate to a very positive effect and that, by cooperating, relatively small suppliers can collectively become powerful.

Keywords: Lead Time; Project Manager; Supplier Network; Potential Competitor; Clear Objective (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29914-6_8

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DOI: 10.1057/9780230299146_8

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