Brand Yourself, or be Branded: Imagining Life, Identity and Relationships

Roberto Álvarez Blanco

Chapter 1 in Personal Brands, 2010, pp 1-25 from Palgrave Macmillan

Abstract: Abstract The importance in building and managing a brand in order to achieve commercial and organizational success has been well established and developed over recent years. A brand reflects the organizational relationships between a company and its clients and includes aspects concerning identity, raison d’être, relationships and experience. Branding is now seen as one of the most valuable intangible assets in economic terms.

Keywords: Personal Identity; Identity Element; Core Identity; Personal Brand; Central Identity (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30287-7_1

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DOI: 10.1057/9780230302877_1

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