Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan

Roberto Álvarez Blanco

Chapter 10 in Personal Brands, 2010, pp 208-213 from Palgrave Macmillan

Abstract: Abstract Planning your personal brand is an intellectual process. It is a process of reflexive thinking in which creativity and vision are extremely important elements. You need to decide what to do, how and when to do it in order to fill in the vacuum between where you are now and where you want to get to (always allowing for what may happen along the way). Although we have to admit that the future is rarely foretold with any degree of accuracy and that uncontrollable factors will inevitably affect any kind of forecasting, nothing will happen at all without some element of future planning.

Keywords: Neutral Zone; Personal Brand; Extended Identity; Symphony Orchestra; Vague Objective (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230302877_10

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