‘It’s the Difference, Stupid!’ Relevance, Energy and Differentiation

Roberto Álvarez Blanco

Chapter 5 in Personal Brands, 2010, pp 92-112 from Palgrave Macmillan

Abstract: Abstract Personal branding is provided with relevance, energy and differentiation by means of its own code. The code constantly reminds us of our uniqueness and of how we differ from other people. This is to personality what DNA is to the human body.

Keywords: Target Group; Personal Brand; Brand Strength; Brand Stature; Increase Energy Level (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30287-7_5

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DOI: 10.1057/9780230302877_5

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