A Bumpy Ride in China

Stewart Hamilton and Jinxuan Ann Zhang
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Stewart Hamilton: IMD

Chapter 2 in Doing Business with China, 2012, pp 14-18 from Palgrave Macmillan

Abstract: Abstract Groupe Danone SA (Danone), the French food and beverage conglomerate, is a successful company in many ways, and has earned the respect of many in China. It successfully introduced yogurt to Chinese consumers, and a generation of younger Chinese grew up with an array of Danone brands. A French icon, the company even raised the French government’s concern over national interests when it became the target of a hostile takeover launched by Pepsi in 2005.

Keywords: Joint Venture; Strategic Partnership; Hostile Takeover; Chinese Consumer; Joint Venture Partner (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30545-8_3

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DOI: 10.1057/9780230305458_3

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