Learning from Failure: Is Major League Soccer Repeating the Mistakes of the North American Soccer League?

John D. Francis

Chapter 11 in Sport as a Business, 2011, pp 213-227 from Palgrave Macmillan

Abstract: Abstract There is no question that the most popular sport in the world in terms of participation, viewership and business is football (known in the USA as soccer). Even though there is widespread participation among Americans under the age of 18, interest in soccer lags behind several other sports and is virtually ignored by the US media (Brennan, 2007). This apparent lack of interest has not, however, stopped investors and others from attempting to develop professional soccer in the USA in order to tap into the sport’s enormous global market. In fact, the Los Angeles Galaxy of the Major League Soccer (MLS) created a stir in January 2007, when the club signed David Beckham, who agreed to leave Real Madrid, the professional Spanish football club, for a five-year, US$250 million contract in Los Angeles.

Keywords: Sport League; Pluralistic Ignorance; Popular Sport; Ticket Sale; American Player (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230306639_12

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