Decision-making Styles in Purchasing Sport Products: An International Comparison Between American and Korean College Students

Sungwon Bae

Chapter 2 in Sport as a Business, 2011, pp 35-52 from Palgrave Macmillan

Abstract: Abstract Sports globalization is impacting the importation and exportation of sports apparel and equipment on a national and international scale. According to reported Street & Smith’s Sports Business Journal, the sport industry ranked as a top fourth industry in the United States which equaled approximately US$300,000 million in sales during 2006.1 In comparison, it revealed that South Korea had nearly US$130,000 million of sports business in 2002 (Park et al., 2004). Of the entire amount about US$26,000 million, representing 17 percent were derived from sales of sport apparel and equipment in 2002. Thus, it appears that the sports industry represents a significant and expanding consumer product market for both the United States and South Korea.

Keywords: Shopping Behavior; Brand Consciousness; Consumer Affair; Price Consciousness; Sport Industry (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30663-9_3

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DOI: 10.1057/9780230306639_3

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