Gender, Race and Nationality: An Examination of Print Media Coverage of the 2006 Winter Olympics

Andrea N. Eagleman and Erin L. McNary

Chapter 5 in Sport as a Business, 2011, pp 99-114 from Palgrave Macmillan

Abstract: Abstract The Olympics celebrate sport like no other event in the world. The uniqueness of this event recognizes a wide variety of sports and creates a sense of nationalistic pride. Billings and Eastman (2003: 569) stated, “the Olympics represents a mix of nationalism, internationalism, sport, and human drama unmatched by any other event”. Olympism was represented at the 2006 Winter Olympic Games in Torino, Italy where Olympic organizers coined the theme ‘Passion Lives Here’. This passion was broadcast internationally, bringing the culture and Olympic spirit to consumers’ workplaces and homes. For more than two weeks the 2006 Torino Olympics held a captive audience with 84 medal events, and 1026 medals were awarded to a contingency of 2508 athletes representing 80 international Olympic Committees. Around 130 countries broadcast the Olympics live, totaling almost 1000 hours representing 50 different languages. In terms of website usage, a record was set reaching 72 million pages visited, 9.4 percent more than the 2004 Athens Summer Olympics.1

Keywords: Female Athlete; Olympic Game; Male Athlete; Newspaper Coverage; Black Athlete (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30663-9_6

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DOI: 10.1057/9780230306639_6

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