Strategy as Storytelling

Jonathan Wheeldon

Chapter 7 in Patrons, Curators, Inventors and Thieves, 2014, pp 131-138 from Palgrave Macmillan

Abstract: Abstract If ‘storytelling is the preferred ‘sensemaking’ currency of human relationships among internal and external stakeholders’ (Boje 1991, p. 106), then ‘surely strategy must rank as one of the most prominent, influential, and costly stories told in organizations’ (Barry and Elmes 1997, p. 430).

Keywords: Private Equity; Strategic Choice; Strategic Process; Music Industry; Swot Analysis (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30667-7_8

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DOI: 10.1057/9780230306677_8

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