Scenarios and Decision Analysis

George Wright and George Cairns
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George Wright: Durham Business School
George Cairns: RMIT University

Chapter Chapter 6 in Scenario Thinking, 2011, pp 103-115 from Palgrave Macmillan

Abstract: Abstract Until now, we have described how an organization’s business idea or strategies can be evaluated against the constructed scenarios of four plausible futures. Our process of evaluation has been relatively informal — a simple allocation of ticks and crosses to give a rough sense of the performance of a particular strategy against a particular scenario. Can we do better than this?

Keywords: Market Share; Business School; Management Team; Distance Learning; Strategic Option (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30689-9_6

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DOI: 10.1057/9780230306899_6

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