Diagnosing Organizational Receptiveness

George Wright and George Cairns
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George Wright: Durham Business School
George Cairns: RMIT University

Chapter Chapter 9 in Scenario Thinking, 2011, pp 142-162 from Palgrave Macmillan

Abstract: Abstract Until now, we have documented our innovations to the scenario method in a rational, step-by-step way, much like following a recipe in a cook book. A methodology is chosen and then applied in a straightforward way to engage an organization’s key decision-makers in thinking deeply about the future. But, in reality, organizational life is more complex; a scenario-based intervention that seems, on the face of it, to be uncontroversial and straightforward may not be so.

Keywords: Management Team; Organizational Receptiveness; Chief Executive Officer; Scenario Intervention; Contingency Planning (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30689-9_9

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DOI: 10.1057/9780230306899_9

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