Segmenting the sat nav market

Adrian Furnham
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Adrian Furnham: University College London

Chapter 54 in Managing People in a Downturn, 2011, pp 160-162 from Palgrave Macmillan

Abstract: Abstract Sat nav is a must have: A sexy, “flash in the pan” toy, or a serious bit of business kit one can’t do without? Clearly, the latter — and, dare one say it, perhaps particularly useful for the fairer sex, who have demonstrably shown themselves to be less good on a range of spatial tasks like map reading!? Or maybe the traveling rep who can’t drive and map-read simultaneously?

Keywords: Spatial Task; Religious Motorist; Supernatural Power; Driving Skill; Choose Destination (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30720-9_55

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DOI: 10.1057/9780230307209_55

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