Company Value Chain

Xavier Gimbert
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Xavier Gimbert: ESADE Business School

Chapter Chapter 10 in Think Strategically, 2011, pp 135-154 from Palgrave Macmillan

Abstract: Abstract Usain Bolt smashed the 100-meter world record several times in 2008 and 2009 with extraordinary and blatant superiority. He also held the world records for the 200-meters and the 4 × 100-meters relay. He was three times Olympic champion (in these same events) in Beijing 2008, as well as world champion in these three events in Berlin 2009. This incredible Jamaican athlete achieved all these astounding records and gold medals running in shoes made by the firm Puma.

Keywords: Vertical Integration; Strategic Alliance; Core Activity; Brand Image; Thinking Process (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30756-8_11

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DOI: 10.1057/9780230307568_11

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