Strategic Management, Strategic Levels and Processes

Xavier Gimbert
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Xavier Gimbert: ESADE Business School

Chapter Chapter 1 in Think Strategically, 2011, pp 4-17 from Palgrave Macmillan

Abstract: Abstract The working day was over; it was almost dinner time, but James still didn’t have a minute to himself. He was general manager of a medium-sized company, and his diary, like those of his fellow executives, was practically full every day before work started. This situation was then complicated with the addition of the unforeseen circumstances that arose with terrifying frequency. The worldwide crisis of recent years exacerbated the picture even further, as it placed the company in a truly difficult position in which the entire management team had to be almost permanently in a state of absolute tension. When evening came, James felt a mixture of feelings: satisfaction at having overcome another day fraught with problems and at the same time distress at finding himself overwhelmed by events, at not being master of his own time.

Keywords: Strategic Management; Strategic Decision; Business Strategy; Functional Area; Corporate Strategy (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30756-8_2

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DOI: 10.1057/9780230307568_2

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