Industry Analysis (II): Micro

Xavier Gimbert
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Xavier Gimbert: ESADE Business School

Chapter Chapter 6 in Think Strategically, 2011, pp 86-102 from Palgrave Macmillan

Abstract: Abstract As we have already mentioned, Guinness has been able to remain in its industry for more than 250 years. We cannot account for this with a macro industry analysis as presented in the previous chapter. To gain an insight into the competitive situation of Guinness (or any other company) we need a finer, more specific industry analysis.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30756-8_7

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DOI: 10.1057/9780230307568_7

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