Creating Meanings: A Sense-Making Perspective of Corporate Social Responsibility

Barbara Fryzel

Chapter 2 in Building Stakeholder Relations and Corporate Social Responsibility, 2011, pp 53-69 from Palgrave Macmillan

Abstract: Abstract Given, the increasing dynamics of the environment organizations operate in, I sympathize with the view that they are not structuralized objects available for analysis; they are rather a certain type of social contract based on the mutually defined goals and expectations wrapped in the ongoing flow of situational images carrying certain meanings and embedded in the cultural modus operandi. Those meanings are subject to individual interpretations as we all become participants in everyday life situations and, depending on how we interpret those meanings, we either reduce or enlarge (if we lack understanding of the surrounding reality) the degree of uncertainty around us.

Keywords: Corporate Social Responsibility; Mission Statement; Organizational Identity; Shared Meaning; Corporate Identity (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30881-7_3

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DOI: 10.1057/9780230308817_3

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