Enterprises and Relations with Stakeholders

Barbara Fryzel

Chapter 3 in Building Stakeholder Relations and Corporate Social Responsibility, 2011, pp 71-154 from Palgrave Macmillan

Abstract: Abstract The subject of the research draws from three parallel perspectives. Researching stakeholder relations strategies inevitably relates to the social aspect of the company operations, given that the company is just one of many actors in the social playground - embedded in the nexus of societal relations with other actors and generating microsociety internal relations on its own, at the same time. Thus, building relations with stakeholders is part of corporate societal activity and, as such, is subject to analysis of the scale of responsibility related to such actions. Naturally, the assumption here would be that relations examined are not those conducted on a daily basis, but instead are part of the long-term strategy to locate corporate operations strongly in the context of what is expected of the company and whether operations can be legitimized as a valid and socially needed expression of human activities.

Keywords: Corporate Social Responsibility; Local Community; Stakeholder Group; Mission Statement; Collectivistic Identity (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30881-7_4

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DOI: 10.1057/9780230308817_4

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