Introduction

Lisa Qixun Siebers

Chapter 1 in Retail Internationalization in China, 2011, pp 1-5 from Palgrave Macmillan

Abstract: Abstract China attracts lots of interest from researchers and practitioners because of its importance. China’s economy has been growing rapidly since 1978 when it began its move from a centrally planned to a market-based economy (Mina and Perkins, 1997). This large nation, with retail sales growth of about 13 per cent per year, became the most attractive target market for global retailers by 2005 (Wang and Li, 2006).

Keywords: World Trade Organization; Foreign Market; Expansion Process; Chinese Market; Retail Sector (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-31372-9_1

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DOI: 10.1057/9780230313729_1

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