E-marketing Strategies in Emerging Markets

Almir Peştek and Muris Cicic

Chapter 13 in The Changing Nature of Doing Business in Transition Economies, 2011, pp 256-279 from Palgrave Macmillan

Abstract: Abstract In the twenty-first century, the tourism industry has been strongly influenced by information and communications technology (ICT) growth, which in turn affected the change in the marketing strategies of companies involved in this industry. The Internet and other ICT have created new interesting and innovative ways for providing value to clients. The question arises as to how companies can use the advantages of new technologies (Yeshin, 2000).

Keywords: Marketing Strategy; Marketing Plan; Competitiveness Index; Tourism Company; Online Travel (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-33701-5_13

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DOI: 10.1057/9780230337015_13

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