Using University Ranking Systems to Build Nation Brand Reputation

Natalya S. Pak and Frank M. Go

Chapter Chapter 12 in International Place Branding Yearbook 2011, 2011, pp 147-154 from Palgrave Macmillan

Abstract: Abstract In the ‘new age of innovation’ (Go and Govers 2010) the skills and knowledge people employ on a daily basis in their jobs are affected by the twin forces of globalization and information technologies. In turn, society depends increasingly on higher education to equip citizens with the skills needed to access a vast array of information through technologies and, with social and cultural understanding, the embedded knowledge of history, geography and foreign languages.

Keywords: High Educational Institution; Global Ranking; International Ranking; Central Asian Region; Place Brand (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230343320_12

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