The Anholt—GfK Roper Nation Brands IndexSM: Navigating the Changing World

Barry M. Feinberg and Xiaoyan Zhao

Chapter Chapter 6 in International Place Branding Yearbook 2011, 2011, pp 63-76 from Palgrave Macmillan

Abstract: Abstract The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. The Anholt—GfK Roper Nation Brands IndexSM represents a unique collaboration combining the heritage and authority of GfK Roper’s three-quarters of a century of experience in public affairs research with the expertise of Simon Anholt to offer a unique barometer of global opinion.

Keywords: Regional Balance; Place Brand; Survey Country; Place Ranking; Client Nation (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-34332-0_6

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DOI: 10.1057/9780230343320_6

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