Case Study: Building a Successful Online Business

Michael Kare-Silver

Chapter 15 in E-Shock 2020, 2011, pp 129-141 from Palgrave Macmillan

Abstract: Abstract Three key questions drive this chapter: 1 What’s required to build a growing, profitable and sustainable online business? 2 What marks out the winners? 3 What are the lessons learnt?

Keywords: Propensity Score; Page View; Online Presence; News Update; Page Load Time (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-34336-8_15

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DOI: 10.1057/9780230343368_15

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