The Regionals React

John Spicer, Chris Thurman, John Walters and Simon Ward

Chapter 14 in Intervention in the Modern UK Brewing Industry, 2012, pp 165-172 from Palgrave Macmillan

Abstract: Abstract The 1989 Monopolies and Mergers Commission (MMC) Report had been quite explicit as to the motivation behind its proposal that brewers should be allowed to own only up to 2000 on-licensed premises, namely, its authors’ belief that if the tie were broken completely, many small brewers “would withdraw from brewing, concentrate on retailing, and leave the market to domination by national and international brand owners”.1 This was certainly going to be no level playing field, but the possibility that the majors would themselves react in just this way if the 2000 ceiling were implemented, and the effects that their reactions might have on the regionals, apparently weren’t considered.

Keywords: Fair Trading; Chief Executive; Duty Rate; Hotel Group; Trade Loan (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-35558-3_14

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DOI: 10.1057/9780230355583_14

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