Benelli and QJ Compete in the International Motorbike Arena

Francesca Spigarelli, William Wei and Ilan Alon

Chapter 16 in Chinese International Investments, 2012, pp 355-375 from Palgrave Macmillan

Abstract: Abstract Marta, the young Chinese Managing Director, was sitting in her office in Pesaro contemplating the purchase of the Italian bike manufacturer Benelli. QJ had purchased Benelli in 2005. After the Chinese beat out the Russians in a bid to acquire the company, QJ was off to a very good start: the local authorities helped to create a welcoming environment, the two production lines were operational, new motorbikes were being projected by skilled engineers, and the new scooters were so attractive!

Keywords: Market Share; Spare Part; Market Trend; Market Exchange Rate; Economist Intelligence Unit (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1057/9780230361577_17

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