Geely’s Internationalization and Volvo’s Acquisition

Marc Fetscherin and Paul Beuttenmuller

Chapter 17 in Chinese International Investments, 2012, pp 376-390 from Palgrave Macmillan

Abstract: Abstract The recent wave of high-profile acquisitions of Western brands by Chinese companies has caused consternation around the world. China has become the manufacturer of the world in some industries, now making about 70 percent of toys, 60 percent of bicycles, 50 percent of microwave ovens, 50 percent of shoes, clothing and televisions, and 33 percent of air conditioners and mobile phones (Alon & McIntyre, 2008). The export of those products resulted in a significant trade surplus and accumulation of foreign reserves to about US$2.5 trillion by June 2010.

Keywords: Brand Equity; Brand Image; Product Portfolio; Outward Foreign Direct Investment; Brand Awareness (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1057/9780230361577_18

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