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All about writing

Theo Theobald and Cary Cooper
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Theo Theobald: Lancaster University
Cary Cooper: Lancaster University

Chapter Chapter 4 in Shut Up and Listen, 2012, pp 59-78 from Palgrave Macmillan

Abstract: Abstract Well-crafted text is one of the most powerful persuaders in the whole spectrum of business communication and learning the techniques of good writing will turn out to be well worth it.

Keywords: White Space; Short Sentence; Street Crime; Good Writing; Bullet Point (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36298-7_4

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DOI: 10.1057/9780230362987_4

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