Multinationals in China: A Process of Shared Development?

Si Zhang and Robert Pearce

Chapter 7 in Multinationals in China, 2012, pp 139-150 from Palgrave Macmillan

Abstract: Abstract The most important broad-brush interpretation of the results described here is that, of the range of strategic objectives pursued by MNEs in China, the most decisively influential are ones that position these firms’ operations as proactively embedded elements in the deepening of China’s competitiveness and sustained economic development. This positioning we see as encompassing, in very distinctive ways, the facets of differentiation and dynamism that we have presented as essential characteristics of the contemporary MNE. Here the predominant focus of the subsidiaries on the Chinese market itself ensures, given the nature of that market, the emergence of a very distinctively differentiated facet of these MNEs’ global competitive structures. Then their approach to continually reformulating their competitive profile in the Chinese market, as it grows and changes, requires an innately dynamic component to these subsidiaries’ strategies.

Keywords: Chinese Market; Chinese Consumer; Host Market; Subsidiary Role; Creative Transition (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36542-1_7

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DOI: 10.1057/9780230365421_7

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