 When David Meets Goliath: Sustainable Entrepreneurship and the Evolution of MarketsKai Hockerts and Rolf Wüstenhagen Chapter 11 in Social Innovation, 2012, pp 268-293 from Palgrave Macmillan Abstract: Abstract Businesses in many industries are increasingly confronted with environmental and social challenges. Rather than just focusing on short-term profits, stakeholders expect firms to meet a triple-bottom line of economic, environmental, and social value creation (Elkington, 1997). The increasing importance of sustainable development creates new risks, but also new opportunities for businesses. Reaping these opportunities requires firms to come up with innovative solutions for tomorrow’s markets (Hart and Milstein, 2003; Pacheco et al., 2009). There seems to be an increasing awareness that there is a business case for sustainable entrepreneurial initiatives, and achieving ‘green growth’ is a popular theme in the political debate (Ki-moon and Gore, 2009). But how does green growth come about? What does it take for sustainable entrepreneurs to blossom? And particularly, is sustainable entrepreneurship something that happens in large firms or small firms? Keywords: Corporate Social Responsibility; Venture Capital; Fair Trade; Social Enterprise; Organic Food (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36709-8_12 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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