Market research

Adrian Furnham

A chapter in The Talented Manager, 2012, pp 146-148 from Palgrave Macmillan

Abstract: Abstract It has been said the Blair and Brown Labour Governments in Britain spent vast sums of taxpayers’ money on focus groups trying to find out what the person-in-the-voting-booth really thought. The idea was to pick up on popular issues, concerns, values and the like and “spin” them away with clever marketing. The world knows the result.

Keywords: Focus Group; Life Satisfaction; Market Research; Talented Manager; General Life Satisfaction (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36976-4_39

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DOI: 10.1057/9780230369764_39

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