Retail Marketing within the Airport Environment

Paul Freathy and Frank O’Connell

Chapter 4 in European Airport Retailing: Growth Strategies for the New Millennium, 1998, pp 92-127 from Palgrave Macmillan

Abstract: Abstract Marketing is not new — despite the efforts of some to place marketing as a profoundly 20th century experience, others such as Brown (1995), have charted the development of marketing activity as far back as classical and pre-Hellenic Greece. The contribution (!) that academia has made to marketing thought remains more recent however. As Brown (1995) maintains, it was Drucker (1954) who first highlighted the pivotal importance of the consumer in the successful development of a business and who drew the distinction between the sales and the marketing function.

Keywords: Retail Market; Business Traveller; Loyal Consumer; Airport Authority; 20th Century Experience (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37116-3_4

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DOI: 10.1057/9780230371163_4

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