Introduction

Andrew Mair

A chapter in Honda’s Global Local Corporation, 1994, pp 219-223 from Palgrave Macmillan

Abstract: Abstract The story of Japanese car manufacturing investment in Europe is both similar to and different from the North American experience. The comparison is fascinating, and has much to tell us about the ultimate shape of the global local corporation.

Keywords: North American Experience; Japanese Import; Part Maker; Ultimate Shape; High Local Content (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37485-0_10

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DOI: 10.1057/9780230374850_10

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