Working with a Western Partner

Andrew Mair

Chapter 8 in Honda’s Global Local Corporation, 1994, pp 225-243 from Palgrave Macmillan

Abstract: Abstract To negotiate with the British in English in a typical English plant is not easy. They discuss, discuss and discuss, but they do not reach a conclusion .… The greatest thing we learned from Austin Rover is how much we can be internationalized. We learned little technically, a lot culturally.1

Keywords: North America; Japanese Firm; Assembly Plant; Import Quota; Cent Share (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37485-0_11

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DOI: 10.1057/9780230374850_11

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